Background
In the era of Web2, user data rights were controlled by third-party platforms. With the rise of Web3, Litentry IdentityHub presents us with a novel perspective: granting users genuine ownership and control over their data.
Core Advantages of Litentry IdentityHub
- Identity Verification: Ensuring the authenticity of each user's identity.
- Data Ownership: Users have complete control over their data.
- Cross-chain Capabilities: Ability to extract user identity information across multiple blockchain platforms.
Solutions & Feature List:
Based on the following multi-dimensional scoring model, tangible tags are analyzed and calculated.
Multi-dimensional Scoring Model:
- On-chain Interaction Score:
- Determining a user's potential interests and investment tendencies based on their interaction with specific smart contracts (such as participating in a particular DeFi project or purchasing NFTs).
- Avoid tracking or storing specific transaction contents, focusing solely on interaction frequency and type, ensuring privacy.
- Activity Score:
- Analyzing a user's on-chain activity (such as transaction frequency or the number of projects participated in) to gauge their openness to new projects or products.
- Social Media Influence Score:
- With user authorization, analyzing their public behaviors on social media, such as tweets, shares, likes, to determine their interest in certain topics.
- Only using authorized, public data, ensuring no personal information is stored.
- On-chain Reputation Score:
- Utilizing Litentry IdentityHub's cross-chain feature to assess a user's reputation and reliability across different chains, such as frequent governance participation or records of malicious behaviors.
Tag Generation Mechanism:
- Dynamic Update: Regularly updating tags as user behaviors change, ensuring real-time relevance.
- Multi-level Tags: Generating sub-tags for users in addition to basic ones, describing user characteristics in greater detail. For instance, under "NFT Enthusiast," there could be "Art Collector" or "Game Player".
- Tag Weighting: Assigning different weights to each tag based on the frequency and recency of user behaviors to more accurately reflect their current interests.
Conclusion & Recommendations
With Litentry IdentityHub, we are not merely bringing innovation to the advertising market. We are also setting a solid baseline for user rights in the digital age. In such a new model, every user can directly benefit from their data, and advertisers can achieve their market goals more